Social Media Marketing : ein neues Marketing-Paradigma?
Michael H. Ceyp; Juhn-Petter Scupin
| Year of publication: |
2011
|
|---|---|
| Authors: | Ceyp, Michael H. ; Scupin, Juhn-Petter |
| Published in: |
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing. - Wiesbaden : Gabler, ISBN 3-8349-2754-6. - 2011, p. 9-19
|
| Subject: | Online-Marketing | Internet marketing | Kundenwert | Customer value |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009010241