Social Media Marketing : Emerging Concepts and Applications
Year of publication: |
2018
|
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Other Persons: | Heggde, Githa (ed.) ; Shainesh, G (ed.) |
Publisher: |
Singapore : Palgrave Macmillan |
Subject: | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Social Web | Social web |
Extent: | Online-Ressource (XXIII, 226 p. 35 illus., 26 illus. in color, online resource) |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-981-10-5323-8 ; 978-981-10-5322-1 |
Other identifiers: | 10.1007/978-981-10-5323-8 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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