Social Media Marketing für Unternehmen : eine Erfolgsstrategie?
Eveline Scheerer; Christian Kremer; Thomas Löhr
| Year of publication: |
2014 ; 1. Aufl.
|
|---|---|
| Authors: | Scheerer, Eveline ; Kremer, Christian ; Löhr, Thomas |
| Publisher: |
München : ScienceFactory |
| Subject: | Online-Marketing | Internet marketing | Performance-Messung | Performance measurement | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] ; Description [grin.com] |
| Extent: | 247 S. Ill., graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturangaben 201409 |
| ISBN: | 978-3-95687-147-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010412534