Social media marketing in wine tourism : winery owners' perceptions
Magali Canovi and Francesca Pucciarelli
| Year of publication: |
2019
|
|---|---|
| Authors: | Canovi, Magali ; Pucciarelli, Francesca |
| Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 36.2019, 6, p. 653-664
|
| Subject: | Italy | providers’ perceptions | Social media | social media adoption barriers | social media perceived benefits | social networking sites | tourism marketing | wine marketing | wine tourism | wineries | Social Web | Social web | Online-Marketing | Internet marketing | Tourismus | Tourism | Weinbau | Wine industry | Tourismusmarketing | Tourism marketing | Wein | Wine | Italien |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2019.1624241 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179453