Social-Media-Marketing kompakt : ausgestalten, Plattformen finden, messen, organisatorisch verankern
Ralf T. Kreutzer
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Kreutzer, Ralf T. |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Erfolgsfaktor | Success factor | World Wide Web 2.0 | Social Media | Softwareplattform |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | X, 205 Seiten Illustrationen 21 cm x 14.8 cm, 285 g |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverzeichnis: Seite 197-205 |
| ISBN: | 3-658-21146-6 ; 978-3-658-21146-2 ; 978-3-658-21147-9 |
| Other identifiers: | 10.1007/978-3-658-21147-9 [DOI] |
| Classification: | Marketing ; Webentwicklung, Webanwendungen |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011805906