Social Media Marketing und Data Analytics : aktuelle Entwicklungen und Herausforderungen
Christopher Zerres, Dirk Drechsler (Hrsg.)
| Year of publication: |
2018 ; 1. Auflage
|
|---|---|
| Other Persons: | Zerres, Christopher (ed.) ; Drechsler, Dirk (ed.) |
| Publisher: |
Augsburg : Rainer Hampp Verlag |
| Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Big Data | Big data | Branchenentwicklung | Sector development | Soziales Netzwerk | Soziale Software | Datenanalyse | Social Media |
| Description of contents: | Table of Contents [d-nb.info] ; Table of Contents [gbv.de] |
| Published items: |
19 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | V, 334 Seiten Illustrationen, Diagramme 21.0 cm x 15.0 cm |
|---|---|
| Series: | Hamburger Schriften zur Marketingforschung. - Baden-Baden : Nomos, ISSN 1430-5429, ZDB-ID 1388600-9. - Vol. Band 100 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Enthält 19 Beiträge - Literaturangaben |
| ISBN: | 978-3-95710-228-7 ; 3-95710-228-6 ; 978-3-95710-328-4 |
| Other identifiers: | 10.978/395710/3284 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013420702