Social media marketing : who is watching the watchers?
Year of publication: |
2020
|
---|---|
Authors: | Jacobson, Jenna ; Gruzd, Anatoliy ; Hernández-García, Ángel |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 53.2020, p. 1-12
|
Subject: | Consumer trust | Digital marketing | Ethics | Privacy | Social media | Online-Marketing | Internet marketing | Social Web | Social web | Datenschutz | Data protection | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour |
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