Social media peer communication and impacts on purchase intentions : a consumer socialization framework
Year of publication: |
2012
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Authors: | Wang, Xia ; Yu, Chunling ; Wei, Yujie |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 26.2012, 4, p. 198-208
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Subject: | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | China |
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