Social media-related tensions on business-to-business markets : evidence from China
Year of publication: |
2021
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Authors: | Luo, Jun ; Tóth, Zsófia ; Liu, Martin J. ; Yuan, Ruizhi |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 93.2021, p. 293-306
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Subject: | Business-to-business social media | Dualistic tensions | Passivity | Social media engagement | Tensions | Transparency | China | Social Web | Social web | B-to-B-Marketing | Business-to-business marketing | Online-Marketing | Internet marketing | Lieferantenmanagement | Supplier relationship management |
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