Social media's emerging importance in market research
Year of publication: |
2012
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Authors: | Patino, Anthony ; Pitta, Dennis A. ; Quinones, Ralph |
Published in: |
The journal of consumer marketing. - Bradford : Emerald, ISSN 0736-3761, ZDB-ID 6301514. - Vol. 29.2012, 3 (27.4.), p. 233-238
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