Social media's emerging improtance in market research
Year of publication: |
2012
|
---|---|
Authors: | Patino, Anthony ; Pitta, Dennis A. ; Quinones, Ralph |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 29.2012, 3, p. 233-237
|
Subject: | Marktforschung | Market research | Social Web | Social web |
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