Social media sentimentas an additional performance measure? : examples from iconic theme park destinations
Year of publication: |
2020
|
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Authors: | Olynk, Nicole J. ; Cir, Courtney ; Clifford, McKenna ; Slipchenko, Natalya |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 56.2020, p. 1-15
|
Subject: | Provision of services | Public perception | Social media analytics | Social Web | Social web | Performance-Messung | Performance measurement | Freizeitwirtschaft | Leisure industries | Online-Marketing | Internet marketing |
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