Social media sentiments and firm value
Year of publication: |
2022
|
---|---|
Authors: | Benjamin, Samuel Jebaraj ; Biswas, Pallab Kumar ; Marathamuthu, M. Srikamalaladevi ; Murugesh Arunachalam |
Published in: |
Applied economics. - New York, NY : Routledge, ISSN 1466-4283, ZDB-ID 1473581-7. - Vol. 54.2022, 26, p. 2983-2997
|
Subject: | CSR | firm value | fortune 500 | industry advertising intensity | Social media sentiments | Social Web | Social web | Unternehmenswert | Firm value | Corporate Social Responsibility | Corporate social responsibility | Werbung | Advertising | Online-Marketing | Internet marketing | Emotion |
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