Social network analysis : a pharmaceutical sales and marketing application
Year of publication: |
2012
|
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Authors: | Jackson, Molly ; Wise, Doug ; Norton, Myra |
Published in: |
Knowledge management handbook : collaboration and social networking. - Boca Raton, Fla. [u.a.] : CRC Press, ISBN 978-1-4398-7803-3. - 2012, p. 151-167
|
Subject: | Pharmaindustrie | Pharmaceutical industry | Beziehungsmarketing | Relationship marketing | Wissensmanagement | Knowledge management | Soziales Netzwerk | Social network |
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