Social networking as a marketing tool : the case of a small Australian company
Sharifah Fatimah Syed-Ahmad; Jamie Murphy
| Year of publication: |
2010
|
|---|---|
| Authors: | Syed-Ahmad, Sharifah Fatimah ; Murphy, Jamie |
| Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 19.2010, 7, p. 700-716
|
| Subject: | Tourismusmarketing | Tourism marketing | Jugendliche | Youth | Social Web | Social web | Reisevermittler | Travel agency | Australien | Australia |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008701703