Marketplace donations : the role of moral identity discrepancy and gender
Jen Shang, Americus Reed II, Adrian Sargeant, and Kathryn Carpenter
| Year of publication: |
2020
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|---|---|
| Authors: | Shang, Jen ; Reed, Americus, II ; Sargeant, Adrian ; Carpenter, Kathryn |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 57.2020, 2, p. 375-393
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| Subject: | charitable giving | gender | encouragement and uplift | moral identity discrepancy | moral identity reinforcement | Fundraising | Ethik | Ethics | Persönlichkeitspsychologie | Personality psychology | Geschlecht | Gender | Wohltätigkeit | Charity | Konsumentenverhalten | Consumer behaviour | Unternehmenskultur | Corporate culture |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243719892592 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012180596