Marketplace donations : the role of moral identity discrepancy and gender
Year of publication: |
2020
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Authors: | Shang, Jen ; Reed, Americus, II ; Sargeant, Adrian ; Carpenter, Kathryn |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 57.2020, 2, p. 375-393
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Subject: | charitable giving | gender | encouragement and uplift | moral identity discrepancy | moral identity reinforcement | Fundraising | Ethik | Ethics | Persönlichkeitspsychologie | Personality psychology | Geschlecht | Gender | Wohltätigkeit | Charity | Altruismus | Altruism | Motivation |
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