Social presence and service satisfaction : the moderating role of cultural value-orientation
Year of publication: |
2012
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Authors: | He, Yi ; Chen, Qimei ; Alden, Dana |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 11.2012, 2, p. 170-176
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Subject: | Soziale Werte | Social values | Nationalkultur | National culture | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | China | USA | United States |
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