Social relations and environmental influence as a determinant of customer capital
Year of publication: |
June 2015
|
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Authors: | Caputa, Wiesława |
Published in: |
Oeconomia Copernicana. - Olsztyn, Poland : Institute of Economic Research, ISSN 2353-1827, ZDB-ID 2754520-9. - Vol. 6.2015, 2, p. 109-128
|
Subject: | customer | customer capital | company value | business relationships | USA | United States | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value |
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