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Problems in marketing
Brown, Milton P., (1968)
Star, Steven H., (1977)
Basic marketing : a managerial approach
McCarthy, E. Jerome, (1968)
Social responsibility in marketing : a selected and annotated bibliography
Uhr, Ernest B., (1977)
The outshopping spectrum : key for analyzing intermarket leskages
Samli, A. Coskun, (1974)
Marketing problems : situations for analysis
Uhr, Ernest B., (1973)