Social software platforms as motor of Relationship Marketing in services : a conceptual framework with focus on the airport industry
Marion Tenge
| Year of publication: |
2013
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|---|---|
| Authors: | Tenge, Marion |
| Published in: |
Customer-centric marketing strategies : tools for building organizational performance. - Hershey, Pa. : Business Science Reference, ISBN 1-4666-2524-4. - 2013, p. 280-296
|
| Subject: | Beziehungsmarketing | Relationship marketing | Web 2.0-Technologien | Web 2.0 technologies | Social Web | Social web | Dienstleistungsqualität | Service quality | Flughafenmanagement | Airport management | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009668197