Social transmission, emotion, and the virality of online contents
Jonah Berger and Katherine L. Milkman
Year of publication: |
2010
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Authors: | Berger, Jonah ; Milkman, Katherine L. |
Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2010, 3, p. 251-289
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Saved in:
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