Social- versus personal-oriented purchases : impacts of worry versus sadness on young consumers
Year of publication: |
2017
|
---|---|
Authors: | Shi, Bing ; Li, Shanshan ; Zhang, Xiao ; Zhang, Dan |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 34.2017, 7, p. 566-576
|
Subject: | Peers | Hedonism | Young consumers | Social status | Worry | Sadness | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Sozialer Status | Soziale Gruppe | Social group |
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