Socially responsible (macro-social) marketing
Year of publication: |
2022
|
---|---|
Authors: | Kennedy, Ann-Marie ; Smith, Johnpaul |
Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 42.2022, 4, p. 572-582
|
Subject: | macro-social marketing | macromarketing | social marketing | social marketing ethics | Socially responsible marketing | Corporate Social Responsibility | Corporate social responsibility | Social Marketing | Social marketing | Unternehmensethik | Business ethics | Marketing |
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