Extent: | XIX, 265 S. 24 cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Ratgeber ; Guidebook |
Language: | English |
Notes: | Includes index Introduction: It's a people-driven economy, stupid -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- Obama's success driven by social media -- I care more about what my neighbor thinks than what Google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next step for companies and the "glass house generation" -- Socialnomics summary. 0908 |
ISBN: | 978-0-470-47723-6 ; 0-470-47723-7 |
Classification: | Betriebliche Information und Kommunikation ; Philosophie und Theorie der Betriebswirtschaft |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003815715