Extent: | XVIII, 316 S. graph. Darst. |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes index ForewordAcknowledgments -- About this book -- Introduction -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- What we can learn from politics -- I care more about what my neighbor thinks than what google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next steps for companies and the "glass house generation" -- Social media rolodex and resources -- Social ROI -- Social success secrets (give them to me now!) -- Blogging : what works -- 100+ social media tools -- Making viral videos -- Social media for B2B -- Case studies -- Faqs -- Teacher and company resources & exercises -- About the author. Foreword -- Acknowledgments -- About this book -- Introduction -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- What we can learn from politics -- I care more about what my neighbor thinks than what google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next steps for companies and the "glass house generation" -- Social media rolodex and resources -- Social ROI -- Social success secrets (give them to me now!) -- Blogging : what works -- 100+ social media tools -- Making viral videos -- Social media for B2B -- Case studies -- Faqs -- Teacher and company resources & exercises -- About the author. Erscheint: 01. April 2012 |
ISBN: | 978-1-118-23265-1 ; 1-118-23265-8 ; 978-1-118-28278-6 ; 978-1-118-28407-0 ; 978-1-118-28278-6 ; 978-1-118-28701-9 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009681860