Socioeconomic product risk and patronage preferences of retail shoppers
Kanti V. Prasad
| Year of publication: |
1975
|
|---|---|
| Authors: | Prasad, Kanti V. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 39.1975, 3, p. 42-47
|
| Subject: | Einzelhandelsbetrieb | Warenhaus | Marktforschung | Produktgestaltung | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002669193