Soda taxes and marketing conduct
Year of publication: |
2024
|
---|---|
Authors: | Keller, Kristopher Oliver ; Guyt, Jonne ; Grewal, Rajdeep |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 61.2024, 3, p. 393-410
|
Subject: | difference-in-differences | marketing conduct | marketing effectiveness | public health | soda tax |
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