Softly, softly: rewarding customer loyalty
Year of publication: |
2007
|
---|---|
Authors: | Cuthbertson, Richard |
Published in: |
The European retail digest : the authoritative guide to trends and developments in retailing across Europe. - Oxford, ISSN 1352-9633, ZDB-ID 1344027-5. - Vol. 52.2006/07, p. 7-8
|
Subject: | Handelsmarketing | Retail marketing | Beziehungsmarketing | Relationship marketing | Werbewirkung | Advertising effects | Großbritannien | United Kingdom |
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