Some Aspects of Market Dynamics and Customer Satisfaction in the Indian Domestic Airlines Sector
In India, the domestic airlines industry is going through an interesting phase with three-way competition among Indian Airlines, Jet Airways and Air Sahara and the possibility of emerging competition from budget airlines in the future. This article examines two areas related to the domestic airlines industry: the market dynamics of the industry and some aspects of customer satisfaction. The changing market dynamics over the last few years and its various causal factors are also seen. The initial findings of a research study are highlighted and the relative importance of satisfaction variables and the linkage between customer satisfaction and future usage are examined.
Year of publication: |
2005
|
---|---|
Authors: | Sarkar, R. ; Baisya, Rajat K. |
Published in: |
Global Business Review. - International Management Institute. - Vol. 6.2005, 1, p. 113-124
|
Publisher: |
International Management Institute |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
Customer satisfaction in the service sector: a case study of the airline industry
Baisya, Rajat K., (2004)
-
Mishra, Bidyapati, (2022)
-
Purchase of organic food : role of consumer innovativeness and personal influence related constructs
Chakrabarti, Somnath, (2009)
- More ...