Some new competitive factors in international marketing
Year of publication: |
1986
|
---|---|
Authors: | Robinson, Richard D. |
Published in: |
Advances in international marketing. - Bingley [u.a.] : Emerald JAI, ISSN 1474-7979, ZDB-ID 634916-X. - Vol. 1.1986, p. 1-20
|
Subject: | Internationales Marketing | International marketing | Kultur | Culture |
-
The role of culture in creative execution in celebrity endorsement : the cross-cultural study
Um, Nam-hyun, (2013)
-
Does culture matter for international market selection?
Budeva, Desislava, (2016)
-
Revisiting cultures' consequences in international marketing studies
Soares, Ana Maria, (2018)
- More ...
-
Direct foreign investment : costs and benefits
Robinson, Richard D., (1987)
-
International business management : a guide to decision making
Robinson, Richard D., (1973)
-
High-level manpower in economic development : The Turkish case
Robinson, Richard D., (1967)
- More ...