Buzzing with disclosure of social shopping rewards
Kesha K. Coker and Denise S. Smith (School of Business, Eastern Illinois University, Charleston, Illinois, United States), Suzanne A. Altobello (Department of Marketing, Southern Illinois University, Carbondale, Illinois, United States)
| Year of publication: |
2015
|
|---|---|
| Authors: | Coker, Kesha K. ; Smith, Denise S. ; Altobello, Suzanne A. |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 9.2015, 3, p. 170-189
|
| Subject: | Social media marketing | Online consumer behavior | Marketing communications | Word-of-mouth marketing | Marketing ethics | Retailing online | Online-Marketing | Internet marketing | Social Web | Social web | Deregulierung | Deregulation | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Marketing | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-06-2014-0030 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011418525