Sourcing or selling : the value flame at the base of the Pyramid
Robert L. Williams Jr.; Maktoba Omar and John Ensor
| Year of publication: |
2011
|
|---|---|
| Authors: | Williams Jr., Robert L. ; Omar, Maktoba ; Ensor, John |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 29.2011, 3, p. 233-246
|
| Subject: | Multinationales Unternehmen | Transnational corporation | Strategisches Management | Strategic management | Internationale Beschaffung | Global sourcing | Internationaler Markteintritt | International market entry | Entwicklungsländer | Developing countries | Schwellenländer | Emerging economies |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009156891