South African marketing strategy : text & cases
Sandra van der Merwe, André van der Merwe
| Year of publication: |
1975
|
|---|---|
| Authors: | Vandermerwe, Sandra |
| Other Persons: | Van der Merwe, André (contributor) |
| Publisher: |
Cape Town : Juta |
| Subject: | Absatzpolitik | Verbrauchspolitik | Marktpolitik | Rechtsentscheidung | Südafrikanische Republik | Marketingmanagement | Marketing management | Südafrika | South Africa |
| Extent: | 401 p ill. (some col.) 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references |
| ISBN: | 0-7021-0655-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000546721