Spa market segmentation according to customer preference
Basak Denizci Guillet and Deniz Kucukusta (School of Hotel and Tourism Management, Hong Kong Polytechnic University, Kowloon, Hong Kong)
| Year of publication: |
2016
|
|---|---|
| Authors: | Denizci Guillet, Basak ; Kucukusta, Deniz |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 28.2016, 2, p. 418-434
|
| Subject: | Segmentation | Cluster analysis | Conjoint analysis | Spa attributes | Spa industry | Conjoint-Analyse | Marktsegmentierung | Market segmentation | Clusteranalyse | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-07-2014-0374 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011459877