An examination of social media marketing in China : how do the top 133 hotel brands perform on the top four Chinese social media sites?
Year of publication: |
May-September 2016
|
---|---|
Authors: | Denizci Guillet, Basak ; Kucukusta, Deniz ; Liu, Lu |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 33.2016, 4/6, p. 783-805
|
Subject: | Social media marketing | 6Is evaluation framework | hotels | China | Online-Marketing | Internet marketing | Social Web | Social web | Hotellerie | Hotel industry | Markenführung | Brand management |
-
Creevey, Dean, (2019)
-
Online branding : development of hotel branding through interactivity theory
Barreda, Albert A., (2016)
-
How to make your Facebook posts attractive : a case study of a leading budget hotel brand fan page
Su, Na, (2015)
- More ...
-
Spa market segmentation according to customer preference
Denizci Guillet, Basak, (2016)
-
Spa market segmentation according to customer preference
Denizci Guillet, Basak, (2016)
-
CSR communication strategies and stakeholder engagement of upscale hotels in social media
Kucukusta, Deniz, (2019)
- More ...