Spain is different! : an analysis of the promotion strategies in the tourism industry in Spain
Juan José Blázquez-Resino, María Pilar Martínez-Ruiz and Ana Isabel Muro Rodríguez
| Year of publication: |
2024
|
|---|---|
| Authors: | Blázquez-Resino, Juan José ; Martínez-Ruiz, María Pilar ; Muro Rodríguez, Ana Isabel |
| Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-7518, ZDB-ID 2494385-X. - Vol. 16.2024, 1, p. 25-47
|
| Subject: | From Marketing 1.0 to Marketing 5.0 | Promotion strategies | Spain | Tourism industry | Spanien | Tourismuswirtschaft | Tourismusmarketing | Tourism marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JHRM-07-2023-0032 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014514163