SPARK INNOVATION THROUGH EMPATHIC DESIGN - Focus groups, surveys, and usability labs are great for getting customers to help improve existing products. But the company that observes its customers in their own homes and offices can get the critical information necessary to foster true innovation.
| Year of publication: |
1997
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|---|---|
| Authors: | Leonard, Dorothy ; Rayport, Jeffrey F. |
| Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - Vol. 75.1997, 6, p. 102-115
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