Sparking curiosity or tipping the scales? : Targeted advertising with consumer learning
Year of publication: |
2023
|
---|---|
Authors: | Matveenko, Andrei ; Starkov, Egor |
Published in: |
Journal of economic behavior & organization : JEBO. - Amsterdam [u.a.] : Elsevier, ISSN 0167-2681, ZDB-ID 864321-0. - Vol. 213.2023, p. 172-192
|
Subject: | Advertising | Costly disclosure | Rational inattention | Targeting | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Werbung |
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