Spatiotemporal Analysis of Imitation Behavior Across New Buyers at an Online Grocery Retailer
Year of publication: |
2010
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Authors: | Pechmann, Cornelia ; Wang, Liangyan |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 47.2010, 1 (1.2.), p. 75-90
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