Speaking for "free" : word of mouth in free- and paid-product settings
Year of publication: |
2019
|
---|---|
Authors: | Bond, Samuel D. ; He, Stephen X. ; Wen, Wen |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 56.2019, 2, p. 276-290
|
Subject: | free pricing | online reviews | social influence | reciprocity | word of mouth |
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