Special issue: A review of online marketing applications
guest ed.: Yioula Melanthiou
| Alternative title: | A review of online marketing applications |
|---|---|
| Year of publication: |
2011
|
| Other Persons: | Melanthiou, Yioula (contributor) |
| Publisher: |
Olney, Bucks : Inderscience Enterprises |
| Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Innovationsakzeptanz | Innovation adoption |
| Extent: | S. 287-377 graph. Darst. |
|---|---|
| Series: | International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 6.2011/12,4 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 6 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009546237