Special issue: communication and persuasion
issue editors: Kyungmin Kim & Andriy Zapechelnyuk
| Alternative title: | Communication and persuasion |
|---|---|
| Year of publication: |
[2021]
|
| Other Persons: | Kim, Kyungmin (ed.) ; Zapechelnyuk, Andriy (ed.) |
| Publisher: |
Berlin : Springer |
| Subject: | Kommunikation | Communication | Konsumentenverhalten | Consumer behaviour |
| Extent: | 1 Online-Ressource (Seite 701-1000) Illustrationen |
|---|---|
| Series: | Economic theory. - Berlin : Springer, ISSN 1432-0479, ZDB-ID 1398355-6. - Vol. volume 72, issue 3 (October 2021) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012663400