Special issue: Conscientious brands
| Alternative title: | Conscientious brands |
|---|---|
| Year of publication: |
2010/11
|
| Publisher: |
Basingstoke : Palgrave Macmillan |
| Subject: | Markenartikel | Brand | Markenführung | Brand management |
| Extent: | S. 635 - 721 graph. Darst. |
|---|---|
| Series: | The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 18.2010/11,9 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 7 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009260993