Special issue: Critical issues in brand management
[guest ed. Temi Abimbola]
| Alternative title: | Critical issues in brand management |
|---|---|
| Year of publication: |
2006
|
| Other Persons: | Abimbola, Temi (contributor) |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 13,4/5
|
| Publisher: |
London : Palgrave Macmillan |
| Extent: | S. 239 - 368 : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10004888725