Special issue: Enhancing the retail customer experience
eds.: Dhruv Grewal, ...
| Alternative title: | Enhancing the retail customer experience |
|---|---|
| Year of publication: |
2009
|
| Other Persons: | Grewal, Dhruv (contributor) |
| Publisher: |
New York, NY [u.a.] : Elsevier |
| Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Mathematisches Modell |
| Extent: | 111 S. graph. Darst. |
|---|---|
| Series: | Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 85.2009,1 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Literaturangaben Enth. 8 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003835788