Special issue: Exploring the relationship between marketing and supply chain management
guest eds.: John T. Mentzer ...
| Alternative title: | Exploring the relationship between marketing and supply chain management |
|---|---|
| Year of publication: |
2010
|
| Other Persons: | Mentzer, John T. (contributor) |
| Publisher: |
New York : Springer Science + Business Media LLC |
| Subject: | Lieferkette | Supply chain | Marketingmanagement | Marketing management | Korrelation | Correlation |
| Extent: | 117 S. Ill., graph. Darst. |
|---|---|
| Series: | Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 38.2010,1 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Literaturangaben Enth. 8 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003965755