Special issue: global branding management in a rapidly changing environment
guest editors: Cheng Lu Wang, Jiaxun He
| Alternative title: | Global branding management in a rapidly changing environment |
|---|---|
| Year of publication: |
[2023]
|
| Other Persons: | Wang, Cheng Lu (ed.) ; He, Jiaxun (ed.) |
| Publisher: |
[Bingley] : Emerald Publishing |
| Extent: | 1 Online-Ressource (193 Seiten) Illustrationen |
|---|---|
| Series: | International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. volume 40, issue 1 (2023) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014227442