Special issue: Harnessing the power of brand and co-created innovation
| Alternative title: | Harnessing the power of brand and co-created innovation |
|---|---|
| Year of publication: |
[2017]
|
| Publisher: |
Basingstoke : Palgrave Macmillan |
| Subject: | Innovation | Markenführung | Brand management | Markenartikel | Brand | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management |
| Extent: | Seite 307-374 Illustrationen |
|---|---|
| Series: | The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. volume 24, issue 4 (August 2017) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enthält 6 Beiträge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011753072