International dynamic marketing capabilities : developments and a research agenda
Gregor Pfajfar, Maciej Mitręga and Aviv Shoham
| Year of publication: |
2024
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|---|---|
| Authors: | Pfajfar, Gregor ; Mitręga, Maciej ; Shoham, Aviv |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 41.2024, 1, p. 1-41
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| Subject: | International dynamic marketing capabilities | International marketing capabilities | Dynamic capabilities | Agile international marketing capability | International marketing resilience capability | Ambidextrous innovation capability | Digital international marketing capability | Literature review | Internationales Marketing | International marketing | Dynamische Kompetenzen | Capability-Ansatz | Capability approach | Wettbewerbsvorteil | Competitive advantage | Ressourcenorientierter Ansatz | Resource-based view | Marketingmanagement | Marketing management | Internationaler Markteintritt | International market entry | Marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-10-2023-0283 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014524759