Special issue: Marketing transformation to the new e-business environment : emerging trends, approaches and challenges
guest eds.: Francisco J. Martínez-López ...
| Alternative title: | Marketing transformation to the new e-business environment : emerging trends, approaches and challenges |
|---|---|
| Year of publication: |
2008
|
| Other Persons: | Martínez-López, Francisco J. (contributor) |
| Publisher: |
[Olney, Bucks] : Inderscience Enterprises Ltd. |
| Subject: | Marketingmanagement | Marketing management | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics |
| Extent: | S. 101 - 279 Ill., graph. Darst. |
|---|---|
| Series: | International journal of business environment : IJBE. - [Olney, Bucks.] : Inderscience Enterprises Ltd., ISSN 1740-0589, ZDB-ID 2251468-5. - Vol. 2.2008/09,2 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 10 Beitr. Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003760435